Welcome to My Site
Key Achievements & Results
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5.2% average monthly engagement rate for Instagram posts for @zellepay
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In 3 years, increased Zelle followers by 49% on Instagram, 42% on Facebook, and 37% on Twitter
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Average 9.2% MoM growth rate in Instagram followers for @compasseastbay
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224% increase in Instagram engagement and 159% increase in Facebook engagement for Cece Doricko & Associates in 1 year
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183% increase in Instagram engagement and a 97% increase in Facebook engagement for Author Lise Renee Johnson in 1 year
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Planned and managed a social advertising campaign which achieved great growth for just $0.26 per link click
Campaigns
To help educate consumers about fraud and scams, I partnered with our PR team to launch a campaign featuring Nev Schulman from MTV’s Catfish as our spokesperson. I also collaborated with 15 micro-influencers to produce a series of Instagram and TikTok videos highlighting common romance scam scenarios.
Nev Schulman Consumer Education Campaign
Results:
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Winner of PRSA's Silver Anvil Award
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Total impressions: 730k, beating our benchmark of 550k
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Average engagement rate: 7.2%, beating our benchmark of 5.8%
Delightfully Seamless Campaign
To encourage audiences to have a great group summer, I partnered with creators to showcase payments made Seamless with Zelle.
Results:
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Total impressions: 13M, beating our benchmark of 9M
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Total video views: 9M, beating our benchmark of 7M
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Average engagement rate: 10.1%, beating our benchmark of 6.3%
